Xencelabs (https://www.xencelabs.com/) is trying to position itself as a direct competitor to Wacom - as you can see from the pricing of their products.
They are a very new brand and have a small product line as of Jan 2024:
Xencelabs Pen Display 24: my notes on this tablet
Xencelabs Pen Display 16: my notes on this tablet
Xencelabs Pen Tablet Medium: my notes on this tablet (very minimal notes)
Xencelabs Pen Tablet Small
They are very thoughtful about the design of their products. You can see small touches that make a difference. For example:
Their pen tablets are exactly 16x9 aspect ratio
The front edge of their pen tablets are slightly slopped so there's less of a hard edge hitting your wrist
The "feel" and quality of materials is excellent - Wacom tier.
Their driver experience is easily the most well thought-out, user-friendly and attractive of any tablet brand.
Their tablets come with 2 pens. This is great because if you are having difficulties you se if switching pens helps.
I don't have any direct experience with their support. I haven't needed to contact them for any issue. But from what I have seen Xencelabs support is extremely good.
Their EMR tech is the same place as XP-Pen. If they are going to challenge Wacom at the same price point this should improve.
There aren't that many Xencelabs users out there - so if you need community help there are very few people in the community who can help and you'll need to rely Xencelab's customer support.
As of July 2024 they have a wider product portfolio . The only gap i see is that they don't have a LARGE pen tablet model - something comparable to the Wacom Intuos Pro Large.